A detailed review of your Google Ads account to identify opportunities for improvement.

Audit areas include:

• Campaign structure

• Ad group relevance

• Keyword quality

• Match type usage

• Negative keyword gaps

• Search term performance

• Ad copy strength

• Landing page relevance

• Location targeting

• Device performance

• Conversion tracking setup

• Google Ad Grants compliance considerations

Outcome:
A clear list of issues, opportunities and recommended next steps.

Improving existing campaigns so they are more focused, relevant and aligned with business goals.

Optimisation work may include:

• Restructuring campaigns by goal

• Separating awareness, ticket sales, registrations and lead generation

• Refining keyword lists

• Adding negative keywords

• Improving Responsive Search Ads

• Updating sitelinks, callouts and structured snippets

• Fixing broken or outdated URLs

• Improving quality and relevance signals

• Reviewing campaign settings and bidding strategy

Best for:
Organisations that already have Google Ads running but are unsure whether the account is set up effectively.

Creation of new Google Search campaigns based on keyword intent, audience behaviour and conversion goals.

Includes:

• Campaign objective planning

• Keyword research

• Phrase and exact match keyword strategy

• Ad group structure

• Responsive Search Ad copywriting

• Negative keyword planning

• Landing page selection

• Conversion goal alignment

• Launch checklist

Best for:
Organisations launching new campaigns for events, classes, ticket sales, enquiries or awareness.

Improving website pages so they better match what users are searching for and what ads are promising.

Includes:

• SEO keyword recommendations

• Page title suggestions

• Meta description writing

• Header structure recommendations

• Landing page copy improvements

• Call-to-action improvements

• Local SEO recommendations

• User journey review

• Content gap analysis

Best for:
Organisations that want better visibility and stronger landing pages for both paid and organic search.

Planning and supporting conversion tracking so campaign results are easier to measure.

Includes:

• Google Ads conversion action setup

• GA4 event and key event planning

• Google Tag Manager setup guidance

• Form submission tracking

• Button click tracking

• Page-view conversion tracking

• Ticket purchase tracking planning

• Registration completion tracking planning

• Donation tracking planning

• Conversion value recommendations

Best for:
Organisations that need to know whether ads are leading to real actions, not just clicks.

Turning campaign data into clear insights and recommendations.

Includes:

• CTR, CPC and conversion rate analysis

• Keyword performance review

• Search term insights

• Device and location performance analysis

• Campaign comparison

• Performance summaries

• Insight slides

• Client-friendly reporting

• Next-step recommendations

Best for:
Organisations that need clear, understandable reporting for internal teams, boards or stakeholders.