Qualifications & Experience

  • BSc Psychology

    A strong foundation in human behaviour, decision-making and audience insight: useful for understanding how people search, click and respond to campaigns.

  • MSc Marketing Analytics

    Advanced training in digital marketing, data analysis, campaign measurement and performance reporting.

  • Google & Microsoft Certified

    Advanced certifications across Google and Microsoft platforms, supporting paid search strategy, analytics and campaign optimisation.

  • Marketing & Data Analytics Experience

    5 years of hands-on experience working across marketing, reporting and data analytics, with a focus on turning campaign data into clear, practical recommendations.

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Why Work With Me?

1. Strategic Google Ads Planning

Campaigns built around clear goals, audiences, keywords and measurable actions, not guesswork.

I structure campaigns around your goals, whether that means awareness, registrations, ticket sales, enquiries or donations.

2. SEO-Informed Website Review

Landing pages reviewed for search visibility, user intent, page structure and stronger calls to action.

I review your pages to make sure they match what people are searching for and support stronger campaign results.

3. Conversion Tracking Setup

Support with Google Ads, GA4 and Google Tag Manager so clicks can be connected to real actions.

I help identify and set up meaningful goals, from page visits and form submits to purchases and registrations.

4. Clear Performance Reporting

Simple, useful reports that explain what changed, what worked and what should be optimised next.

You get practical insights, not confusing dashboards with clear recommendations for what to improve next.

WHAT SETS ME APART

I bring together psychology, marketing analytics and hands-on industry experience to look at digital campaigns from both a human and data-led perspective. My BSc in Psychology helps me understand audience behaviour, decision-making and motivation, while my MSc in Marketing Analytics gives me the technical skills to analyse performance, identify patterns and turn data into clear strategy.

What sets me apart is that I do not just look at clicks, keywords or dashboards in isolation. I focus on the full journey: what people need, what they search for, how they respond to messaging, and whether campaigns are leading to meaningful action. I am especially passionate about helping nonprofits, small businesses and purpose-led organisations access the kind of strategic marketing support that is often only available through larger agencies.

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